Some projects require a lot of versions of the final videos. For this Mountain Dew project we delivered an infinite number of videos.
Rather than a set number of videos we built a templated toolkit that enables the agency to mix and match elements for just-in-time custom versions. Variables include product shots in both day & night lighting, background plate scenes, copy, end cards and call to action.
Director
Zack Seckler
VFX:
Adam Gill, Nathaniel Akin
Client:
Mountain Dew
Template Pipeline:
Nathaniel Akin
Producers:
Gail Von Dedenroth, Shamus Halkowich
Agency:
Omnicom / Critical Mass