Shoes dancing in crazy kaleidoscopic mandala patterns! We started with a single shoe shot in stop motion expanded it into the psychedelic sequence you see above. The original shoe was a bright green that was perfect for grabbing a color key from and adjusting / tweaking.
We approached this animation more like a live-action spot, creating a number of different footage sequences and then working editorially to cut it down to the 30 seconds you see here. It’s a very pleasant experience to build these dancing patterns, we hope you enjoy watching it as much as we enjoyed making it.
Director:
Nathaniel Akin
Photography:
Celest Brown
Client:
Converse
Art Director:
Bruce Alcock
Agency:
Butler Schine
Producer:
Tina Ouellette